How retailers fool us with discounts
All the dirty tricks, that retailers use, to make discounts feasible
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1 cent discount
Does a bright yellow price sticker promise a «Special Offer»? Look for a dirty trick. If it’s possible, have a look at the original price sticker, since it can differ from a new one just in several cents.
Recommended price
The recommended price is the amount a manufacturer states as preferable retail price.
If a price sticker shows discount from the recommended price, spend a couple of minutes to find out, what actual average market price for the product is.
Double markup price
It works as follows: before the sales, the seller gradually increases product price to be able to give generous discount the X day with clear conscience.
You will either buy the product at its usual price, or you can even unwillingly pay more than the usual price.
An advertised discount can follow a price increase. Check the earlier price before deciding whether the offer is worthwhile.
Additional discount
This is what the seller counts on stating the first price reduction of 20% followed by the other 25% discount. A buyer carelessly adds together 20 + 25 and concludes that he can buy a product with 45% discount. «Oh, but this is almost 50%! Great benefit!» — he thinks. But it is actually only 40% discount in the end.